Semrush vs Similarweb 2022 – Which tool is better for competitor analysis?

Today, I have come up with a new article which is Semrush vs SimilarWeb comparison. I know you’re so excited to know my opinion on this comparison. But you have to read this article till the end if you want a discount offer.

When any country goes to war, that time they analyze their opponents. Because they want to know the weakness, and strength of opponents.

After this, they make a fully-researched report of the opponent, so that they can create a strong war strategy against the opponent.

In the blogging and digital marketing industry also, you have to make a good strategy against competitors. That’s why you need to analyze competitors’ website traffic, and backlink data so that you can defeat the opponent.

If you are struggling to choose between Semrush vs SimilarWeb for competitor traffic analysis tool, so you need to read this post till the end.

In straight words, the most effective strategies in the business sector depend on understanding your market and analyzing your competitors.

When it comes to growing your online business, it is really important to do competitor traffic analysis and to estimate their metrics accurately.

There are many tools that can help you in traffic analysis and SEO audit. But in this article, I’m going to talk about two most popular traffic analysis tools, which are Semrush Traffic Analytics and SimilarWeb. This means this is a battle between Semrush Vs SimilarWeb, and at the end of this blog post, you will know winner of this battle.

Facts say: For most SEO activity, Semrush is a better option for keyword-based research. If you can take advantage of the 7-day trial for the first 100 readers, at least testing it is no harm.

In the end, I will tell you which is the best traffic analysis and SEO tool? So, without any further delay, let’s begin the battle Semrush Vs SimilarWeb.

Table of Contents

Semrush vs SimilarWeb Detailed Comparison

The key difference between SimilarWeb and Semrush is that Semrush provides a complete Traffic Analytics suite for online visibility, SEO, PPC, and social media. But SimilarWeb is focused only on website statistics.

Let’s take an overview of both SEO tools:

What is Semrush?

Semrush is one of the best and well-optimized content marketing platforms that offers over 50 analytics tools in a single package for SEO, content marketing, advertising, competitive research, reporting, and social media management.

Semrush is more of an all-in-one suite for managing digital marketing. 

It mainly helps in the following works; SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.

SEMrush Vs SimilarWeb Review Article

In 2008, Semrush has started as SEO and IT specialists united by one mission and now Semrush is a well-known company in the digital marketing industry.

You can use Semrush for all blogging, and internet marketing-related work! And with Semrush you can spy on your competitor’s website.

In straight words, it is a magical toolbox for bloggers, affiliate marketers, and all those who are in the online industry. Semrush is really for those who own a website and those interested in improving their online presence

Let’s know the second side of Semrush vs SimilarWeb battle,

What is SimilarWeb?

SimilarWeb is a website that provides web analytics services for businesses. The company offers its customers information on their clients’ and competitors’ website traffic volumes; referral sources, including keyword analysis; and website “stickiness” (e.g., time on site, page views, bounce rate), among other features.

SimilarWeb Review SEMrush Vs SimilarWeb

The company was founded in 2007 by Or Offer in Tel-Aviv, Israel. By 2009 SimilarWeb won the first Israeli SeedCamp, and they attracted the attention of international media and investors.

The regular spying process gathers critical intelligence for benchmarking your site’s performance and learning about proven business techniques, plus new growth opportunities.

In 2019, it claimed to have the world’s largest panel, with hundreds of millions of users.

Semrush vs SimilarWeb: Top 5 Features Review

First, let’s talk about data collection:

In this Semrush Vs SimilarWeb battle, Data collection plays important role in this type of tool. If data collection is big, then you can go with that company. Of course, the accuracy of your business intelligence tool fundamentally depends on how and where it collects data.


Semrush is built on two key things: its keyword database and clickstream data. The Semrush keyword database made them famous as a powerful suite for SEO experts and creators of keyword-based content.

Clickstream data made Semrush Traffic Analytics better than SimilarWeb. Semrush has a lot of data collection, and this is the reason they are providing all services including web traffic analysis and keyword research tools.

Semrush also has the power to estimate monthly traffic and on-site behavior of any website on the Internet.

Till now, Semrush has collected over 20 billion keywords and 500TB raw clickstream data from 200M panelists worldwide.

In the Semrush Vs SimilarWeb in-depth analysis, Semrush has many legal ways to collect data, and they have the largest database in the world.


Data analysis is the foundation of all these type of business. For over 10 years, Similarweb has developed a unique, multi-dimensional approach to understanding the digital world.

Semrush created the industry’s most diversified data universe of digital signals, constructed of statistically representative datasets that preserve variety across countries, industries, user groups, and devices

Well, by downloading and installing SimilarWeb’s apps, add-ons, and plugins, you virtually become a part of the user panel.

Their Chrome extension, for instance, will help you track basic website metrics as you surf around the web. However, it also takes something from your side- your browsing data, which ultimately goes SimilarWeb’s database.

Semrush vs SimilarWeb: Which one is better in Data Collection?

In terms of data collection, I can say Semrush is best where you can get accurate data. Basically, Semrush is built on databases which hold more than 20 billion keywords from different areas of the globe.

If you want more accurate keywords, and website traffic data, so you must go for Semrush. Personally, I use Semrush for keywords research and competitor analysis.

I trust keyword data from Semrush than SimilarWeb. In straight words, Semrush is fundamentally a search engine marketing software which you can use in all internet marketing works.

SimilarWeb also has data across a whole range of territories but offers access only to purchased databases. Each country’s database is priced separately.

Who is a winner, now in the Semrush vs SimilarWeb battle?

In this aspect, Semrush is a clear winner because Semrush is an all-in-one suite for internet marketers. And it has a bigger database.

Competitor Traffic Analysis Tool – Semrush Vs SimilarWeb Battle

Let’s know, which tool is better in terms of competitor analysis?

A competitive analysis is a strategy where you identify your major competitors and research their products, sales, and marketing strategies. Also, it is an assessment of the strengths and weaknesses of current and potential competitors.

In this Semrush Vs SimilarWeb battle, now we’re going to see which company’s competitor analysis tool is best for you?

SimilarWeb Traffic Analysis Tool

The main types of traffic: direct, organic search, referrals, paid search, and social traffic- are covered by both tools.

But SimilarWeb offers a more detailed analysis of the traffic sources at a basic level. You can also analyze audience demographics, interests, and geo. In SimilarWeb, you can also see websites that exactly match your niche and domain ranking, which means those websites are your opponent.

Well, knowing your competitors is important.

For that, SimilarWeb offers a benchmarking feature that compares your site against any rival domain by page views per visit, bounce rate, time spent on site, and overall visits.

SEMrush Vs SimilarWeb Data collection

Now that’s how you’ll be able to see how your site is competing.

Apart from this, SimilarWeb provides organic and inorganic keyword analysis for any website. You’ll even get data about the less-known organic search keywords that are usually not provided on Google Analytics or Search Console.

Interestingly, SimilarWeb even goes beyond your opponent’s domains. It tracks its audiences, those who access website in the browsing session. This finally helps you discover prospective publishers, affiliates, retargeting lists, and traffic.

As compared to Semrush, SimilarWeb does not provide more advanced data! 

Semrush Traffic Analytics Tool

In terms of competitive analysis tools, Semrush is a James Bond who gives any data about your competitors. It provides you a bigger picture than SimilarWeb! 

The ultimate purpose of using competitive research tools is to get detailed insights into the competitor’s traffic and audience so that you can build your marketing strategies to generate better ROI.

In the first step, I gone to check detailed traffic insights and interestingly found both tools offer impressive results.

Semrush categorized the entire site traffic into 5 different channels — direct, search, referral, paid, and social. Like Semrush, Similarweb also resulted in channel-by-channel traffic breakdowns including two extra channels (mail and display ads).

And Semrush also offers you mobile device data which is precious in this era of mobile. But, to access mobile data within Similarweb you have to buy mobile data coverage separately whereas Semrush’s Traffic Analytics is included with mobile data by default. 

Moreover, Semrush Traffic Analytics facilitates you with a detailed view of competitors’ top pages (including new landing pages, cart, trial, and checkout success pages) and user behavior.

This is one of the most important and useful tools within the Semrush platform. If you want to know your website’s traffic, then you need to see Traffic Analytics where you will know how and from where traffic comes on your website.

In straight words, the Traffic Analytics tool gives you full access to data on your competitors’ domain’s traffic.

With Semrush Traffic Analytics, you can identify your competitor’s strengths and weaknesses, evaluate a new market or niche, and even build an effective media buying strategy.

Semrush vs SimilarWeb

Now Semrush comes with a brand new tool which is Market Explorer, and this tool reveals top players in any industry, analyze a new market or niche. If you’re a new marketer in the industry then this tool can be game-changing for you!

Following are the things that you can do in Semrush’s Market Explorer:

  • You can get to know your competitor’s strategies that they applied in any market
  • You can compare their online market shares and growth rate
  • You can also analyze seasonal market trends and evergreen strategies.

Apart from this, Semrush offers Growth Quadrant in which they divided marketers into 4 types as follows:

  • Leaders
  • Established Players
  • Game Changers
  • Niche Players
Semrush vs SimilarWeb

Semrush Vs SimilarWeb: SEmrush Market Explorer Growth Quadrant

With this Growth Quadrant, you will know who is the leader, established, game-changer marketer of the industry. As well you will also get to know who is working on a which niche, and you can also get ideas to start a niche-based business.

Following are the facts that you get from Market Explorer: 

  • Get an instant competition overview by entering just one website
  • Study more than your direct competition — discover your indirect and aspiring rivals
  • See a full list of websites competing for online visibility in your niche (All Market)
  • Rank websites by the share of visits they get from the total market traffic
  • Observe peaks and declines in the total market traffic
  • Reveal which traffic sources contribute to the highest growth
  • Discover the market volatility season by season

There are many features in the Semrush Market Explorer that I can’t tell you now in this Semrush vs SimilarWeb battle. That’s why you have to click here to know Semrush Market Explorer’s features in detail.

Well, You can choose up to five competitors and benchmark their website performance metrics against each other with Semrush Traffic Analytics.

This means you can do everything with one subscription of Semrush, But look at Audience Overlap, which allows you to see if some and same visitors of your website go to several websites (or not) and it makes conclusions on how companies win and lose their audiences.

Moreover, the it also allows you to check audience overlap against 5 competitors that will further help you to analyze audience potential, and sources from where audience comes.

Semrush vs SimilarWeb

Sad to say, the audience overlap feature not available in SimilarWeb. But this is an amazing feature in Semrush Traffic Analytics tool.

My favorite feature about Semrush Traffic Analytics is filtration by traffic source. This is NOT a feature that I was able to do in my Similarweb package.

On top of that, Semrush also exposes how much your competitors are spending on ads. And it comes with information about the leading paid search opponents, plus their corresponding primary keywords, campaign framework, and overall PPC activities.

As compared to SimilarWeb, Semrush is more powerful for digital marketers and bloggers.

Who is a winner, now in the Semrush vs SimilarWeb battle?

In this aspect of the Semrush vs SimilarWeb battle, Semrush is a clear winner because it offers all-around features at one subscription.

Keyword research tool – Semrush Vs SimilarWeb battle

Let’s first know what is keyword research, and why it is important?

Keyword research is the process of finding the keywords for your business or blog and understanding how you are ranking or could rank for these keywords on Google.

Keyword research is most important for any digital marketing campaign or blogging. It can tell you what people exactly are searching for, rather than what you think they are searching for.

Search engines can only rank your website if they know what your business is about. Targeting keywords on different pages of your website means Google can then rank you for those keywords.

It is important to identifying keywords to use in blogs which can drive traffic to your website! But you need poweful keyword research tool for this, and now I’m going to tell you which keyword research tool is best for you, Semrush Or SimilarWeb?

Apart from this, Keyword research is the starting point for any digital marketing campaign, but it should be a regular process. You should frequently check your keywords and find out how you are ranking compared to your competitors.

In this Semrush Vs SimilarWeb battle, now let’s review the keyword research tools of these both brand,

SimilarWeb Keyword Research Tool

SimilarWeb’s Keyword Tool is good for starters, seeks to help users identify keywords for optimizing their SEO, PCC, and content strategies.

With SimilarWeb, you can do competitor keyword analysis and also keyword research.

It helps you understand traffic channel-wise data of all competitors, such as how many shares of paid and organic traffic are competitors getting, from display vs SEM, etc.

SEMrush Vs SimilarWeb Banner

You just need to enter multiple websites, and see what keywords they are ranking for. You’ll get to know their traffic share, positions, etc. They also have good filters to help you display only the relevant, and important results.

In addition, SimilarWeb closely monitors the progress of various keywords and their related traffic share. When comes to traffic share, you can know what are the traffic sources of those keywords and your opponent’s website. 

SEMrush Vs SimilarWeb Banner

Apart from this, SimilarWeb’s keyword analysis tool is also the principal informer of sites that continue to attract the largest traffic shares from each particular keyword.

Well, the Keyword Analysis tool is accessible through the main menu bar of the dashboard.

SimilarWeb is a basic website analysis tool that you can use to know total visits, traffic share, and an estimated UMV (Unique monthly visitors) number of any website.

But it is too costly as compared to Semrush. There are only two ways to use SimilarWeb: basically either the free, limited version or a fully paid plan.

SimilarWeb doesn’t offer a free trial, but Semrush offers you a special 7-day free trial to understand their tool, and sometimes they offer 14-day if you’re a lucky person then you may get a free 14-day trial.

SEMrush Vs SimilarWeb Banner

For general keyword research, you can use SimilarWeb’s keyword generator tool which is quite like to Semrush’s Keyword Magic Tool. But it’s not an advanced tool like Semrush.

Another thing you can notice here is that SimilarWeb is lacking some of the helpful filters like the broad match, questions, word frequency filter, etc.

  • SimilarWeb offers just 2 plans: Free and Enterprise plan. What about startups and small businesses?

In this Semrush Vs SimilarWeb battle, The free plan of SimilarWeb is well suited for companies that do not want to spend much money and at the same time do not need much data to analyze.

Semrush Keyword Research Tools

Let’s first know, What is keyword research exactly?

Keyword research is the process of finding the keywords for your business or blog and understanding how you are ranking or could rank for these keywords on Google. 

It is important to identifying keywords to use in blogs that can drive traffic to your website! But you need a powerful keyword research tool for this, and Semrush’s Keyword Magic Keyword tool is enough for you.

By the way, the Semrush suite comes with a Keyword Magic Tool that you can use for all keyword-related research. As well as, There are 6 keyword research tools in the Semrush’s keyword research section, as following:

  • Keyword Overview
  • Organic Research
  • Keyword Magic Tool
  • Keyword Gap
  • Keyword Manager
  • Organic Traffic Insights

Perhaps, Keyword Magic Tool is my favorite keyword research tool in the Semrush suite. The total number of keywords in Semrush’s software suite now exceeds 20 billion – making it the largest keyword database on the market.

With over 20 billion keywords is in its data base, you’re sure to find tons of keywords for your business, and blog.

Simply type in ANY keyword (although I recommend typing in a short tail keyword) and you’ll get instant results in Semrush Keyword Magic Tool.

I did a quick search for “seo web hosting” to see what keywords I can use in my next blog posts. 

semrush vs similarweb

As you can see, from a quick search I got over 62 keywords containing “seo web hosting”.

I get helpful data such as:

  • Long-tail keywords to use
  • The average monthly volume of searches
  • A trend graph
  • Keyword difficulty
  • CPC (average cost to advertise for the keyword)
  • Competition for entering Adwords auctions
  • Number of SERP Features found for the keyword

Semrush’s principal objective is to help you discover the most strategic keywords for your website. And for the best results, all keywords are analyzed based on their respective search volume, CPC, competitive density, and overall traffic.

In keyword magic tool, You’ll also get information about other websites that rank organically on the selected keywords.

Apart from this, Semrush comes with Keyword Manager tool which you can use to create keyword lists that allow upto 1000 keywords. This is a great feature that allows you to group and export the keywords in separate files.

Semrush vs SimilarWeb

You need to just click on the “Click to create a new list” and name it.

You can create the lists for commercial keywords, informational keywords, or post specific keywords. With this feature, you can keep the things organized so that you won’t mess up with all of them.

You can create lists without going to the Keyword Manager tool by clicking “Add to Keyword Manager” and then creating a new list.

semrush vs similarweb

You can export the lists in the form of XLSX, CSV or CSV semicolon formats.

You might be asking yourself – “Why do I need this manager? I have my Google Sheets!”. The answer is – “With SEMrush’s Keyword Manager, pulling up to date metrics for saved keywords is just a click away. But this is something that is not possible in Google Sheets. “

Added to these two, with Semrush you can also implement Keyword Gap analysis.

SEMrush Vs SimilarWeb Keyword Magic Tool

This helps you to understand what are the keywords that your competitors are ranking in common, but your business may be totally missing. Because you need more authority, and backlinks to outrank that website.

Well, Semrush also offers a Site Audit tool:

Semrush Site Audit has over 140 checks, among them deep and detailed checks for AMP pages, HTTPS, Core Web Vitals, complex Site Health, advanced hreflangs, performance and structured data checks.

As if being able to check out all of your keywords, your competitors’ keywords, and the amount of traffic you’re bringing in isn’t enough, you can also run a site audit in Semrush to see if there are any problems occurring with your site that may hinder it’s performance.

SEMrush Vs SimilarWeb Keyword Magic Tool

In the image above we can see a client of ours’ website is scoring a pretty decent 79%. But that doesn’t mean there isn’t room for improvement.

We’ve got at least 6 errors, 388 warnings, and 1,245 notices that we can use to improve performance.

Well, it turns out Semrush is also well-optimized for paid ad analysis. At the top, you get an ad builder, complete with templates lifted from your competitors.

As compared to SimilarWeb, Semrush is a more advanced and the best tool for keyword research!

Well, we recommend you to do manual keyword difficulty analysis before deciding to create content around a keyword as the scores returned can be quite contextual and have differences.

Especially, I like Semrush Keyword Magic Tool and Keyword Gap Analysis tool because of their accurate results.

Who is a winner, now in the Semrush vs SimilarWeb battle?

In this battle of Semrush vs SimilarWeb, I would say that Semrush is the clear winner in terms of keyword research as it comes with a superior Keyword Magic Tool and also a Keyword Overlap tool.

Sad to say, SimilarWeb doesn’t offer multiple tools on keyword research that’s why SimilarWeb lose this battle.

SEMrush Vs SimilarWeb Keyword Magic Tool

Mobile Traffic Data Analysis Tool- Semrush Vs SimilarWeb

Google’s team and Adobe found that It’s true that smartphones still account for only a minority (39%) of website visits in the US as of December 2017. 

However, with that figure likely to continue growing, for the time being, the focus will likely continue shifting to smartphones. Consumers today are virtually linked to their mobile devices all the time.

They use mobile to communicate, for entertainment, for work, to seek information, and to acquire or shop for products.

Considering that marketing spending on mobile is expected to grow by 70% over the next five years, analyzing mobile traffic of a website is really important.

In this Semrush Vs SimilarWeb battle, now let’s review the mobile traffic data analysis tools of these both brand,

In terms of Semrush

You all know, Semrush comes with a traffic analytics tool that you can use to see mobile traffic data.

With any plan of Semrush, you will get to see mobile traffic data. And My advice to you, optimize your website for mobile devices, and GeneratePress Premium is a responsive Wo theme for mobile.

semrush vs similarweb

In terms of SimilarWeb

Perhaps, you already know SimilarWeb offers two plans one is free, and the second is enterprise. But my question is, what is for small businesses and startups?

In SimilarWeb, there is no plan for small businesses and startups.

To see mobile traffic data in SimilarWeb’s tool, you need to buy their enterprise plan. But that plan is too costly than Semrush’s plan.

SEMrush Vs SimilarWeb Keyword Magic Tool

Here you can see:

  • Total visits refer to how many people are actually visiting a website
  • Desktop vs. Mobile helps you figure out the traffic share between the devices
  • Average visit duration helps you see how people are interacting with a website
  • You can also see that at any point in time how much desktop and mobile traffic a website is receiving.

But the important aspect is that SimilarWeb is too costly, that’s why you need to try a 7-day free trial of Semrush where you can become informed with Semrush’s all features.

Who is a winner, now in the Semrush vs SimilarWeb battle?

In this aspect of the Semrush Vs SimilarWeb battle, Semrush is a clear winner because it offers mobile traffic data access with all plans. Unfortunately, SimilarWeb offers mobile traffic data access with only an enterprise plan.

Social Media Analysis Tool – Semrush Vs SimilarWeb battle

Well, SimilarWeb doesn’t build for social media analysis and It is not exactly your ideal tool for deep social media analysis. SimilarWeb is only built for traffic analysis.

In this aspect, Semrush can be game-changing tool for social media analysis. On the other hand, it is comparatively best in social media analysis.

For the newbies, Semrush provides information about the traffic generated from various social media sites. 

In terms of social media analysis, Semrush specially famous for its Social Media Tracker. This tracker is not just about your social media marketing strategies. It also spy on your competitors’ social media channels.

You’ll be able to know what they do on social media, which content they are posting, how often they post, and many more.

Basically, you get all the critical pieces of information you need to boost your entire social media campaign.

Who is a winner, now in the Semrush vs SimilarWeb battle?

In terms of social media analysis, Semrush is a clear winner because it offers a Social Media Tracker which you can use to track the social media activities of your competitors.

While SimilarWeb only gives data about the traffic generated from social media, and Semrush goes deeper into the social media pages, and channels to give you secrets information about your competitors.

Semrush vs SimilarWeb: Features Comparison

By reviewing the top 5 features of both digital marketing tools, now I’m going to say who’s the winner in terms of features?

Before I writing this article, I used both tools to get an understanding of Semrush and SimilarWeb.

So, first take an overview of features:

SimilarWeb Features:

  • Complete competitor website traffic analysis
  • Website data: visits, geography, keywords, referrals, etc.
  • Engagement metrics: time on site, bounce rate, popular pages
  • See traffic share by channel (search, direct, display, etc.)
  • See traffic share by device: mobile and desktop traffic
  • Keyword research tool (for both Organic & PPC)
  • In-depth competitor keyword analysis
  • Organic vs PPC keyword performance comparison
  • Industry analysis tool – incl. keywords & traffic sources
  • Reveal competitor display ads & networks
  • Side-by-side traffic comparison for up to 5 sites
  • Social media & email campaign traffic reports
  • Visual charts and graphs for KPIs
  • Mobile app industry analysis
  • Mobile app market ranking by country & category

Semrush Features:

  • Position Tracker
  • SERP Features Tool
  • Position Tracking Pages
  • On-Page SEO Checker
  • Keyword Alerts
  • Project Dashboard
  • Organic Traffic Insights
  • Link Tracker
  • Backlinks Gap
  • Competitive Research Analysis
  • Keyword Overview
  • Keyword Magic Tool
  • Keyword Tagging
  • Rank Tracker
  • Traffic Percentage Metric
  • Site Audit
  • Domain Overview
  • Topic Research
  • API Access
  • Content Optimization
  • SEO Content Template
  • Content Marketing Toolkit
  • Keyword Margin
  • Interface Language Selection
  • Visibility Report
  • Market Explorer Tool

In terms of features, Semrush is offering more features at a lower price than SimilarWeb. If you ask me, which tool is better for you? Then my clear answer is Semrush.

As compared to SimilarWeb, Semrush providing solid, and best 50 plus features.

Overall, they both conduct competitor analysis and provide in-depth data on SEO, PPC, traffic size, plus traffic sources. Then, to further reinforce your competitive strategy, they also offer site analysis tools for establishing and tracking organic and inorganic keywords, ads, plus KPIs for various traffic channels.

Interestingly, Semrush goes deeper into site analysis through its auditing tool. Apart from identifying critical SEO problems, it suggests possible solutions based on ranking algorithms and proven best SEO strategies.

In this battle of Semrush Vs Similarweb, Semrush is a clear winner because of its 50+ tools and features. 

SEMrush Vs SimilarWeb Keyword Magic Tool

Which tool is more accurate? Semrush vs SimilarWeb

Yeh, Accuracy is extremely important. If any digital marketing tools doesn’t giving accurate data then question comes in mind that what are the use of that tool?

Which means that digital marketing tool is useless without accuracy. When I observed accuracy between Semrush and SimilarWeb, now I came on my decision that Semrush is more accurate than SimilarWeb.

In terms of traffic analysis, both tools are accurate. As both the tools use similar algorithms of clickstream data collection, projection, and estimation, the discrepancy is inevitable.

And, of course, when comparing stats with what you see in Google Analytics, you will see the difference in numbers.

But no tool in the market is ultra-accurate when it comes to reporting traffic numbers.

SEMrush Vs SimilarWeb Keyword Magic Tool

While I was writing this blog post, they come with huge AI and machine learning algorithmic updates that improved the traffic estimation accuracy.

Semrush Traffic Analytics has the “Estimated accuracy” gesture at the top of the interface.

semrush vs similarweb

Generally, it’s said that Semrush Traffic Analytics plays quite a good job than SimilarWeb in analyzing smaller domains. 

If I talk about SimilarWeb, it gives accurate data about larger traffic websites. But some of the data of SimilarWeb seems inaccurate and could be impacted by the nature of data collection.

I think that SimilarWeb can be used for companies or departments looking to get a greater sense of website and general online traffic for a certain brand, individual, etc

Who is a winner, now in the Semrush vs SimilarWeb battle?

In this Semrush Vs SimilarWeb battle, both are accurate tools which means the result is equal or tie. But SEMrush looks to be more driven with improving the accuracy, especially after their recent $40m funding.

SEMrush Vs SimilarWeb

I know, you have a question in your mind that why I should choose Semrush instead of SimilarWeb?

Now you’re going to get this question answer, and I will tell you 5 best reasons to use Semrush instead of SimilarWeb.

In this Semrush Vs SimilarWeb battle, Below are 5 reasons to choose Semrush:

Reason #1- Semrush has 50+ tools which will help you in all key marketing channels

First, talk about why SimilarWeb is bad choice!

You already know that Similarweb is not a marketing platform. It’s just a web analytics service provider that gives you analytical insights around website traffic, and nothing more.

SimilarWeb doesn’t offers advanced SEO tools, content marketing or social media tools. It don’t gives recommendations to put analytical insights into action.

Apart from this, Semrush has 50+ tools in their basket which can help your marketing team do their most important tasks such as SEO, content marketing, competitor research, PPC and social media marketing from just one platform.

It also gives you actionable recommendations that help you optimize your website, content and marketing campaigns much faster.

Reason #2- Semrush has more advanced features than SimilarWeb

When I used SimilarWeb for website traffic analysis, then I realized SimilarWeb only offers basic SEO features around website traffic analytics.

Most important thing is that, SimilarWeb doesn’t offer in-depth keyword research tools. As compared to Semrush, SimilarWeb’s backlinks database is not a big, and I can say they has no backlink database.

In case of Semrush, it provides you in-depth SEO features which will take you ahead of your competitors. And it offers semantic keyword grouping, rank tracking, backlink analysis, on-page SEO and more tools which you can use for advanced SEO.

According to me, Semrush is the best and advanced SEO tool used by all internet marketers and bloggers in the world.

Reason #3- Semrush has more accurate & fresh data, also it has largest keyword database

If I talk about SimilarWeb, their’s data accuracy for large and medium-size websites are same. Which means it doesn’t show accurate data, and they has less accurate data for websites with less than 50K visits per month.

Also, SimilarWeb not transparent about keyword database, and I can say they has small keyword database.

In terms of Semrush, it offers access to 20 Billion keywords in 142 databases for different countries. They gives high-quality and accurate data on consumer behavior from partnerships, public data and real Google SERP results. 

Apart from this, Semrush has 40T backlinks in its database which is largest database in digital marketing industry.

Personally, when I used their Keyword Magic Tool for keyword research that time Semrush’s keyword data has more accurate than SimilarWeb.

Reason #4- Semrush’s plans has transparent, and affordable pricing

As I mentioned earlier, that SimilarWeb only offers two plans one is free and second is Enterprise plan. But free plan comes with limitations, and you can use this pln up to 3 month.

Well, their Enterprise plan too costly, and SimilarWeb not transparent in pricing! You won’t know how much you’ll have to pay for Similarweb unless you contact their sales team.

According to my opinion, SimilarWeb offers basic features at high cost, and if you need any additional features then you have to pay extra money.

On the other hand, Semrush offers four transparent packages, and you have to choose one package.

In Semrush, you can pay a monthly or yearly fee for a clearly defined set of features. Commonly, Semrush designed three plans for their users which are Pro plan, Guru plan, and Business plan. As well as they are transparent about their pricing & features, and now it’s your choice to buy a suitable plan for you.

As a blogger, I had selected their Pro plan, and it’s performing well for me. Now I’m thinking that I have to upgrade to the Guru plan because the Guru plan has more features than the Pro plan.

Most important thing is that Semrush doesn’t offer hidden costs, and you could cancel their plan at any time.

Reason #5- Semrush is a No.1 and better choice for the most internet marketers

Because of an all-in-one tool, Semrush is the best for any marketers in the world. According to my research, Semrush has 50 plus more advanced tools than any other SEO tool.

That’s why Semrush can be the best choice for you and it’s recommended by 1500 internet marketers.

Semrush vs SimilarWeb


Apart from this, Semrush has award-winning tools which are trusted by the world’s leading companies. You have to take look at the below facts about Semrush!

Facts about Semrush:

  • 7 million marketing professionals have already used Semrush.
  • Semrush obtained 14 international awards as the best SEO software suite.
  • 30% Brands of Fortune 500 companies use Semrush as their go-to marketing tool.
  • Semrush has integration with famous tools such as Google tools, Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, YouTube, WordPress, Google Docs, Trello, Zapier, etc.
semrush vs similarweb

I know, you understood the above 5 reasons! Because of the above reasons, you must have to buy Semrush Analytics Subscription for your all marketing tools needs.

In this Semrush vs SimilarWeb battle, now you very well know 5 reasons to choose Semrush over SimilarWeb.

Top 5 Tools of Semrush ALL-in-One tool: Semrush vs SimilarWeb

Well, now I confirmed from my research that Semrush is far better, and accurate for digital marketers and bloggers.

In the end of Semrush Vs SimilarWeb battle, Semrush is much better and accurate than SimilarWeb because of following 5 tools:

1. Semrush Keyword Magic Tool

The Keyword Magic Tool is an easy-to-use keyword research tool that provides all the keywords you need to build an effective SEO or PPC campaign. With this tool, you can generate tons of long-tail keywords for your seed keyword(s).

To use this tool, navigate to Keyword Analytics and select Keyword Magic Tool.

Enter your seed keyword in the search box, and then hit the apply button. The Keyword Magic Tool will then automatically calculate keyword potential for you, presenting you with data on important metrics such as:

  • Volume
  • Keyword Difficulty
  • CPC (Cost per click)
  • Competition

In addition to these data, SEMrush will also offer you a long list of long-tail keywords for the seed keyword(s) which can be export onto a spreadsheet for manual sorting.

SEMrush Vs SimilarWeb Keyword Magic Tool

SEMrush will show you data on volume, keyword difficulty, CPC, and competition for each of these keywords, helping you identify the most profitable keywords for your PPC campaign or blog posts.

SEMrush Vs SimilarWeb Keyword Magic Tool

Once you have got the keywords, can add these keywords directly into Keyword Analyzer to get more in-depth information on the keywords.

2. Content Analyzer for a Website

The Semrush tool is a comprehensive tool which can assess your website content’s SEO and social media performance. And the best thing is, it comes with On-Page SEO Checker.

The On Page SEO Checker on Semrush is built to help people optimize their websites for better search rankings.

This tool suggests exact optimization solutions to improve the search visibility of web pages on your site, based on what your competitors are doing to rank on Google’s SERP.

In this case, you can use On Page SEO Checker to optimize the existing blog posts on your site.

SEMrush Vs SimilarWeb Keyword Magic Tool

Besides of this, it also helps highlight the issues which prevent your content from being visible in search engines. You can easily track and compare the most successful articles on a performance basis.

On Page SEO Checker is a project tool, so to use this tool, if you have not already done so, you will need to create a new project for your domain.

Once you have done this, go to the Project Dashboard to start your on-page SEO checker campaign. In a few seconds, Semrush will create a report that lists all the optimization solutions collected by Semrush to improve the SEO of your website.

3. Technical Site Audit Tool

As a blogger, the importance of technical SEO shouldn’t be ignored. To rank high in Google’s SERP, you need to ensure that there are no issues with the technical side of your website.

The Semrush site audit is an SEO analysis tool which can help you to find or fix the on-site issues related the SEO.

It can search out the problems like content, links, accessibility, crawlability, coding, etc. You can also find and fix hreflang mistakes, ensure the security perform with HTTP check, and detect AMP implementation issues.

SEMrush Vs SimilarWeb Keyword Magic Tool

To run site audit for your site, navigate to Projects and select Site Audit.

The technical issues on your site are divided into 3 categories:

  • Errors: These are issues that are of the most serious and as such, should be corrected immediately.
  • Warning: These issues are of moderate intensity.
  • Notice: These are minor issues.

By performing regular site audits, you can monitor the health of your site on a consistent basis and ensure that your search ranking is not affected by technical issues on your site.

4. Backlinks Audit Tool

With Semrush, you get access to the world’s largest database of 20 billion keywords and 40T+ backlinks for 130 countries.

The database of Semrush have over 20 Billions backlinks, and It helps to get all referring domains from this database. This SEO tool includes such as great features like link disavowal, a smart solution for toxic link evaluation and Google Search Console integration.

Semrush’s Link Building Tool allows you to reach websites where you can reach out to acquire new potential backlinks and improve your search rankings.

SEMrush Vs SimilarWeb Keyword Magic Tool


With the help of backlinks audit tool, you can check text links, image links, form links or frame links.

The powerful Semrush tools always detect and remove the toxic backlinks. These toxic backlinks could negatively affect your Google rankings or get you penalized. 

The backlinks audit tool manages a regular recrawl of your website on a two-week basis. You can also launch a crawl on a weekly basis to clean your backlinks profile.

5. Social Media Tracker

The Social Media Tracker tool by Semrush provides you an overview of the performance of your social media profiles. You can track and manage your accounts on different platforms from a single interface.

Semrush doesn’t just enable you to track competitors in the search results, it also shows you how well they’re doing on social media.

Semrush vs SimilarWeb

You also get crucial analytics data like follower growth, engagement rates, number of posts, etc.

You can use this tool to track follower counts, engagement metrics, and hot topics on Twitter, Facebook, Instagram, YouTube, Pinterest, and LinkedIn.

Apart from this, You can also use this tool to track the performance of your competitors on social media. Moreover, you can do a side-by-side comparison with them as well.

Semrush also offers Content Marketing Toolkit to create better content for blog. Their content marketing toolkit can help you with all aspects of your content planning, creation, and distribution.

From suggesting which topics to write about to analyzing the performance of your content, it can do it all. It can also provide you with competitive intelligence to boost your content marketing strategy.

The first content marketing tool in Semrush’s basket is Topic Research. This is a powerful tool with extensive features to help you find the best topic ideas for your content.

Personally, I use this tool to research and plan the content for my blog.

Semrush vs SimilarWeb

Here are some of the reasons to use the Topic Research tool:

  • It is extremely simple to use. All you need to do is enter a topic or keyword and it will give you numerous content ideas around that topic.
  • You will also get a detailed list of all the sub-topics related to your main topic or keyword.
  • In addition, it gives you suggestions on the best titles for your content, as well as to decide which one works better.

It also gives you a detailed list of “how,” “what,” “why,” and other questions that people ask about that topic. This essentially serves you your target audience’s needs and challenges on a platter.

So, these are the 5 reasons to choose Semrush over SimilarWeb! There are many reasons to choose Semrush as a digital marketing and SEO tool.

As I mentioned earlier, Semrush is an all-in-one suit for digital marketers and bloggers. Which can help you in any work related to digital marketing, content marketing, and SEO.

The above 5 tools can be reasons for you to choose Semrush as your primary SEO tool. If you are looking to use your money and time more efficiently, it may make more sense to subscribe to Semrush Traffic Analytics. 

This way, you will get more for less. You could also add a general Semrush subscription to your toolkit if you need a detailed analysis of digital marketing channels. These five are the unique tools in the Semrush Vs SimilarWeb battle.

Semrush vs SimilarWeb: Pricing

Now it’s time to talk about the pricing of Semrush and SimilarWeb,

SimilarWeb: Plans And Pricing

If I talk about SimilarWeb’s pricing, then it offers commonly two plans as follows: Free and Enterprise package.

Sometimes you’ll be pleased that SimilarWeb offers a free package. And yes, it’s completely free. Certainly, a much-needed option since I have seen quite a lot of 2-3 weeks long free trials in this industry.

But at the same time, you will say this free package is not enough for you. However, it turns out that the free package is only useful for three months. 

If you enough money, then you should buy their enterprise package. Which comes with customize option, and SimilarWeb allows you to customize the features based on your specific needs.

Let’s know what comes in the free and enterprise plans,

Semrush vs SimilarWeb

Free Plan: 

  • 3 Months of Web Traffic Data
  • 1 Month of Mobile App Data
  • 5 Results Per Metric

Enterprise: Custom Plans

  • Multiple users
  • Unique visitors
  • Industry analysis
  • Keyword analysis
  • Popular pages
  • Mobile app engagement
  • Desktop – mobile web split
  • Global and country-level data
  • Up to 3 years of web traffic data
  • Up to unlimited results per metric
  • Up to 28 months of mobile app data

Similarweb has a more complex payment plan. If you want another country’s database in SimilarWeb then you will have to purchase separately on SimilarWeb, and many features you also need to be paid for individually.

Even the original package is too expensive and has no fixed cost. I don’t advise you to go with the Enterprise plan, because it’s built for big businesses and startups.

Semrush: Plans And Pricing

Semrush has designed its plans according to the standard market usage scales. But Semrush doesn’t offer a free plan, and the best you can get here is a 7-day free trial which can be used to understand Semrush Tools.

There is one plan developed for startups, another developed for small and medium businesses, while the next plan is designed for marketing agencies, and the costliest plan can be customized for enterprises or big startups.

Semrush vs SimilarWeb

Semrush offers 3 plans as follow:

  1. Pro plan
  2. Guru plan
  3. Business plan

Pro plan: 

For freelancers and startups costs $119.75 per month, and if you pay annually then you will get a discount which means you have to pay $99.95 per month. If you enough money then go for an annual plan because it will save your hard-earned money.

Following are the features of the Pro plan:

  • 5 programmed PDF reports
  • Standard SEMrush features
  • Analyzes 100,000 web pages
  • Monitors up to 500 keywords
  • 5 projects
  • 3,000 regular reports
  • 10,000 results on each report

Guru Plan:

This plan designed for small and medium businesses, plus developing marketing firms. It costs $229.95 per month and if you choose the paid annually then you would have to pay $199.62 per month.

I recommend this plan for startups and agencies, and this plan has more features than Pro plan.


  • Branded PDF reports
  • All-Pro provisions
  • Standard SEMrush features
  • Historical information
  • 20 programmed PDF reports
  • Analyzes 300,000 web pages
  • Monitors up to 1500 keywords
  • 5,000 regular reports
  • 30,000 results on each report
  • 800 SEO Content templates
  • Content Marketing Platforms
  • Google Data Studio Integration
  • 15 Projects
  • 10 Traget per project

Business plan:

This plan made for big marketing agencies and businesses with an extensively large presence on the web. If you choose the annual prepaid plan, then you have to pay $374.95 per month.

Which means you have to pay bill annualy, and if you want pay monthly then it costs 449.95 per month.


  • Product listing ads
  • All Guru plan features
  • Standard SEMrush features
  • Historical information
  • Branded PDF reports
  • 50 programmed PDF reports
  • Analyzes 1,000,000 web pages
  • Monitors up to 5,000 keywords
  • 40 projects
  • 10,000 regular reports
  • 50,000 results on each report
  • API Access
  • 5000 keywords to track
  • Content Marketing Platform
  • Google Data Studio Integration
  • 2000 SEO Content Templates
  • 10 Countries to track
  • Share of Voice metrics

Note: If you’re a blogger or freelancer then Semrush’s Pro plan designed for you, if you need more advanced features then you have to buy Guru plan.

Semrush also offer customized plan for large businesses who want more features than their Business plan. This plan also known as Enterprise plan which is personalized for large enterprises based on their respective needs.

Verdict in terms of pricing and plans

Commonly, SimilarWeb offers its free package that’s why it become first choice for beginners. But free plan is essentially for three months, and it comes with some practical limitaions.

It’s also commendable that SimilarWeb is willing to negotiate the price based on the specific features you choose to address your needs. 

But their Enterprise plan is too costly, that’s why Semrush can be best choice for you.

Although Semrush has structured its plans according to popular usage patterns, which might feel static for users with special needs. Only the largest enterprises have the benefit of negotiating for custom plan.

All features for website traffic analysis included in the Semrush Traffic Analytics tool, regional databases, and historical data are accessible with $229.95 per month with Guru plan.

You get all the benefits mentioned in this article, including the unbeatable keyword database, by buying any Semrush subscription — so, the price for the entire package will start from $374.95 per month.

Most importantly, the price will be the same for every market. According to me, Semrush is a clear winner because it offers 3 plans that can be perfect for three types of buyer.

Semrush Best Deals

And of course if you agree to pay annually rather than monthly, you can expect to see additional savings.

Semrush Annual Pro Plan: $999.36

Semrush Annual Guru Plan: $1,999.44

Semrush Annual Business Plan: $3,999.36

As great as Semrush may sound, you probably would like to give this tool a little hands-on demonstration and see if it really is a good fit for your company.

Fortunately, we have a special 7-day free trial of Semrush so you can check out all of the features of a plan.

Conclusion: So Which Tool is Better?

Let’s know which one is best for you, Semrush vs SimilarWeb?

If you are looking to invest your money and time more efficiently to get better results, it make more sense to subscribe to Semrush All-In-One Tool. Further, You could also add a addional Semrush services to your toolkit if you need a detailed analysis of digital marketing channels, many country’s data and trends.

In addition, Semrush is more better to SimilarWeb in keyword analysis thanks to its extra site audit tool, Keyword Magic Tool, plus PPC Keyword Tool. It also provides deeper site analysis through its auditing tool, which identifies critical SEO problems and suggests possible solutions.

SimilarWeb win over Semrush in deeper webpage and session analysis but Semrush is a all-in-one tool which can be used for all digital marketing work.

Apart from this research, have a quick look at the testimonial below which says it all;

So, what are you waiting for?

Get started with Semrush which is best all-in-one SEO tool in market now!

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  1. Surely Semrush is the best marketing tool. Kep it up Gaurav, well crafted and clear comparison of these tools helps to choose a better one. and in my opinion semrush is winner

  2. Hi Gaurav,

    Semrush and SimilarWeb, Both are industry leading SEO tools. I’ve used Semrush but not SimilarWeb. Infact, I was thinking to give it a try but after reading your this article, my mind changed and Now, I can proudly say, I use SEMRUSH for SEO!

    Thanks for publishing such a great piece of content.

    Thanks & Regards,
    Digital Prem!

  3. Gaurav, thank you so much for writing this article 🙂. Semrush and Similarweb it was always a tough decision to make, but this article makes it so easy for me to choose between the two. Semrush is a really awesome tool, and I personally think that Semrush is the winner here, like the traffic analysis feature, helped me a lot. Despite the price, it’s like an all-in-one product, so I think it’s worth it.

  4. We all admint that SEMrush is the #1 SEO toool! But similar web is becoming a powerful alternative to it.
    Great article Gaurav and you convered everything in a nice way and detailly 😃

    Best Regards,
    Raj Sharma

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