Instapage Review In 2022- Is It Best Landing Page Builder Or Not?
Do you want better results from PPC campaigns, social media campaigns, or ebook downloads? Then you need better landing pages that convert visitors into buyers. That’s why you will go to designer and pay them for landing page design.
In my Instapage review below, I’ll give you look at exactly how Instapage works and it’s the right tool for you or not.
But from now, you don’t have to pay for landing page designing! And you don’t have to do coding for landing page.
Now, design is mainstream and you have all types of tools that can help you build a feature-rich landing page without needing to know coding.
One of the best tool is Instapage, which is used thousands of affiliate marketer, digital marketer, and digital marketing agency owners.
It’s a high-powered landing page builder tool with a lot of helpful integrations and optimization features.
Instapage Review: Overview
What is Instapage?
It is a software devoted to helping you create better landing pages. Instapage is the best in post-click automation and helps digital advertisers create more relevant and impactful advertising by integrating the post-click stage of the advertising funnel.
With Instapage, you can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Note– Instapage is 100% dedicated to landing pages and landing pages only.
Most WordPress page builders include some landing page templates, but it’s not their sole focus. Instapage has over 200 templates, and all of the widgets are focused towards landing pages.
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It’s a high-powered landing page builder tool with a lot of helpful integrations and optimization features. Instapage is a great landing page builder for the beginners internet marketer.
Instapage focuses its attention on small businesses and individuals who are only just starting out into the marketplace, with the aim to help them understand how easily they can build quality landing pages with Instapage.
Whether you want to optimize your page for search engines, test pages using A/B split testing tools, or want to capture user’s data through opt-in forms, Instapage has it all!
Why use Instapage as a landing page builder?
- It’s easy to use for beginners.
- Instapage is 100% dedicated to landing pages and only landing pages.
- The editor of Instapage is simple to use.
- You can manage landing pages for multiple websites from one Instapage account.
- It is much more focused on analytics and optimization.
If you’re a WordPress user, then you can use Thrive Architect as a conversion-focused landing page builder.
But the question is why use Instapage as a landing page builder in the place of Thrive Architect?
First, you need to understand that Thrive Architect is a multi-purpose WordPress page builder. But Instapage is 100% dedicated to only landing pages buliding.
You already know that many WordPress page builders includes only some landing page templates, but its not Instapage’s sole focus. Instapage has over 300 templates, and all of the widgets are focused towards landing pages.
Second, Instapage is much more focused on analytics and optimization. You will get A/B testing, heatmaps, analytics, easy Google Tag Manager inclusion, Multi-Step Forms, Instablocks, Direct Lead-Bypass, Zapier Integration and lots more. Most page builders don’t offer any of this features.
If your campaign is analytically-focused, you might like those extra features (though you’ll pay more for them).
Third, you can manage landing pages for multiple websites from one Instapage account, which is useful if you run a number of sites.
Finally, Instapage can handle hosting both your landing pages and any digital assets like lead magnets that you want to deliver. While you can do that with WordPress, it’s definitely not offer by many landing page builders.
Now In this Instapage review, I’m going to tell you all features of Instapage.
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Features That Make Instapage Best
Now let’s take a look at Instapage Review Additional features. Instapage comes with a few additional features that makes it separate from the other software out there.
It has the following features which makes it best choice for you:
- Instablocks
- Postclick Score
- AdMap
- Multi-Step Forms
- Server-Side A/B Testing
- Heatmaps
- Conversion Analytics
- Dynamic Text Replacement
- Zapier Integration
- Salesforce Integration
- Marketo Integration
- HubSpot Integration
- SSL Encryption
- GDPR Compliance
- Google Single Sign-On (SSO)
- 1:1 Ad-to-Page Personalization
- Real-Time Visual Collaboration
- Editable Global Blocks
- AMP Pages & Experiences
- Guaranteed Uptime-Converting SLA
- Ad Spend Conversion Attribution
- Page Migration Services
- Customer Success Manager
Instapage Review: Top 3 Features of Instapage
1. Instablocks
With Instablocks, you can create post-click landing pages as quickly as you create ads. Quickly build hundreds of personalized landing pages by using individual page blocks that you can customize, save, and reuse. Rather than recreating your entire page, it will save your elements for you to be reused. You’ll have access to blocks made by Instapage or you can create your own.
2. Heatmaps
Heatmaps provide detailed insights how your visitors interact with your landing pages. This is a very cool analytics feature that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page.
3. A/B Testing
In this feature, You can optimize your landing pages for conversions with A/B testing capabilities on both Instapage standard landing pages and AMP pages. It includes track visitor behavior, test variations with new elements, layouts, designs, and increase your conversion rates.
If you’re going to test different elements of your page, you can split the test using Instapage. Just duplicate your main copy and make a second copy with any changes to the text, images, CTAs, etc. When you publish your page, some will see the control version, and others will see the variation.
You can get all information about how each testing performed in Instapage Analytics Section.
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Instapage Review: Analytics Section
Of course, no any marketing software is complete without a dedicated analytics section. In terms of this feature, Instapage offers best analytics section to see real-time data.
The cool thing about Instapage is that it allows you to set up conversion goals right in the editor, and then track progress over time. In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to track in your analytics. In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc.
Beyond split testing, Instapage also makes it easy to track visitors’ actions on your landing page. You can do this in a following ways.
First, you have to define Conversion Goals right from the Builder that you can track through Instapage’s analytics.
Second, you can easily add Google Analytics, Tag Manager, Facebook Pixel, and more right from the Analytics option.
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This is also where you’ll find information regarding the performance of your split tests, and you can also tweak the traffic split between the two test versions here. You’ll also find a section that collects information on the leads each page has collected.
Also read- Thrive Architect Review
If you have any questions about Instapage Review, please write in the comment box.
Instapage Review: How much does Instapage cost?
Yes, now I’m going to reveal the price of Instapage and I know you’re waiting for it.
Now it’s time to know, how much are all of these amazing features going to actually cost you? Well, more than a WordPress page builder, that’s for sure.
Optimizing Plans start at $149 when billed annually. Luckily this plan includes pretty much everything you might need.
Apart from this, Instapage offers Custom plan that fills all your need related to landing page and AMP pages. Custom plan offers AMP pages, editable blocks, audit logging, and more amazing features.
Now the question is, who can use Instapage?
If you’re a casual blogger who only uses one or two landing pages, probably not.
But if you’re a serious entrepreneur, digital markting agency owner or internet marketer who’s always running different promotions, or if you’re running a business or marketing team, then I think Instapage is definitely built for you.
Yes – it’s costly. But it is better than many of the cheaper alternative. If you actually want to take advantage of the more advanced features.
If you have any questions about Instapage Review, please write in the comment box.
Instapage Review: pro’s and con’s
Pro’s
- Easy A/B testing
- A huge number of templates, most of which look great.
- Built-in conversion goals and analytics
- Easy integration
- Tons of integrations with popular email marketing services
- Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy
- Access to heatmaps
- Ability to edit the mobile version of your page
- Collaboration features for teams
- Mobile-responsive pages
- Ability to edit the mobile version of your pages
- Hosted asset delivery for easy lead magnets
Con’s
Naturally, Instapage comes with all features that needed for a landing page builder, but it falls a bit short of its competitors in these features:
- Mainly, price. The features are great, but they don’t come cheap. Instapage is more expensive than many of its competitors.
- Widget list is a little small. E.g. it would be helpful to have a dedicated pricing table widget.
- Advanced features only available with Custom plans
- Could have more Analytics, such as top-performing pages
- No free plan
- Expensive pricing
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Best 5 Instapage features for more effective work
But what makes Instapage so powerful is that there are also a number of deeper features that you can harness to boost your productivity and the effectiveness of your landing pages.
1. Visual On-Page Collaboration (Best For Teams)
This is the industry’s first, and only, fully integrated Collaboration Solution. Collaborate directly with teammates and clients in real time to streamline the design review process.
It also includes some unique features, like a collaborative workspace that allows multiple team members to review, edit and comment on landing pages and campaigns before they get published.
If you’re part of a team or agency, you will love Instapage’s built-in collaboration tools. It’s kind of like InVision but built right into your landing page creation tool.
Using Comment Mode, any member of your team, can click on specific parts of your design to leave a comment right there:
Other team members can do:
- Respond can with their own comment, including @mentions
- You can chat with team members about project work.
If you have any questions about Instapage Review, please write in the comment box.
2. Google AMP support for quick-loading mobile pages
AMP helps your landing pages load like a bullet for mobile visitors. But the problem with most AMP pages is that they’re bad and it can give a bad experience to visitors.
But You will have some limitations on size and technology that are inherent to the AMP platform (e.g. you lose the timer widget) – but you’re still able to build validated AMP pages using the familiar Instapage builder.
3. Easy AdWords integration to track ROI
If you’re using AdWords to send traffic to your landing page, then Instapage can help you connect your landing page to Google AdWords with just a few clicks:
The benefit is that you can view AdWords campaign information inside your Instapage dashboard, which makes it easy to track and watch your ROI.
If you have any questions about Instapage Review, please write in the comment box.
4. More options beyond the AdWords
Beyond its dedicated integrations with Google AdWords, Facebook Pixel, and Google Analytics, Instapage also give you custom lead metadata (like referral source or IP address) for even more detailed attribution tracking.
Instapage has an endless amount of available integrations, ranging from advertising tools to analytics and CRM’s, Email marketing tools, live chat, webinars- you name it!
5. Built-in heatmaps feature
Heatmaps provide detailed insights how your visitors interact with your landing pages. Commonly, you’d need an external tool like Hotjar to track heatmaps for your landing page.
But Instapage can automatically track heatmap analytics and you can watch them from your Instapage dashboard.
6. Good Quality Templates & Handy Tools
Either you want to integrate social widgets, benefit from SEO tools for marketing in search engines, or using a drag-and-drop tool to be able to fully customize your landing page, Instapage offers all features that you need in any landing page builder.
It also includes some unique features, like a collaborative workspace that allows multiple team members to review, edit and comment on landing pages and campaigns before they get published.
Instapage has an endless amount of available integrations, ranging from advertising tools to analytics and CRM’s, Email marketing tools, live chat, webinars- you name it!
With Instapage, you can create a landing page from a template very easily.
Selection: There are over 200 templates to choose from, all featuring very strong CTAs, conveniently arranged by the use case scenario: Lead generation webinar invitation, events, ebook promotion and more.Customization: You can start with a blank template, or tweak these existing designs, as well as use their stock images or uploading your own.
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7. Simple to Use Instapage Editor
It’s great to have all the tools and features you can get your hands on, but its no good if you can’t use them. With InstaPage you don’t have to worry about something not being crystal clear because they focus towards the lesser skilled users.
Everything from the editor through to the functionality of the features is simple to use, meaning you spend less time reading and working things out, and more time building a fascinating and professional looking landing page with high conversion rates.It’s not meant to be the most powerful builder app on the market, just the easiest, and they do a pretty good job of it.
You can design amazing and conversion-focused landing pages with Instapage.
If you have any questions about Instapage Review, please write in the comment box.
Premium Support
Instapage has a amazing Support Center with lot of videos. There’s also a helpful knowledge base and you can contact support via email, but there is no user forum.
The active blog will load you up on tips & tricks. When you sign up, they offer you a 15-minute live demo as well as a callback if you have any questions about features or service.
They offers support via following ways-
- Video Tutorials
- Email Support
- Support Center
- Blog
- Live Chat
- Phone Support
Instapage Review Offer
It’s a high-powered landing page builder tool with a lot of helpful integrations and optimization features. Know more…
Conclusion
Instapage Pricing ranges from around $149 to over $200 monthly.
While this may seem pricy, remember we are not just talking about a landing page generator, but a full suite of features and marketing tools that will help convert your visitors into paying customers or subscribers.
Paying for an annual plan would be a wise choice, and it will save your hard-earned money.
While they don’t offer a free plan, they do have a 14 day free trial with no credit card required, which will help you get to know the tools and interface before you commit for a long term subscription.
By the way, Instapage is a great option for those who need to put together quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making ideal for beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage.
Instapage is a powerful tool. It’s definitely a cut above the WordPress page builders that many bloggers are used to.
Finally, the publishing options make it simple to use the landing pages that you create, no matter what type of website you’re running.It’s definitely not the cheapest tool. But if you want a high-powered, optimization-oriented landing page builder, I don’t think you’ll be disappointed.
If you have any questions about Instapage Review, please write in the comment box.
Read Thrive Architect Review here…
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