Implement This Basic SEO Strategy Right Now To Rank Your Blog Posts- BloggingPlay {2020}

Hello BloggingPlayer,

You absolutely know the Basic SEO  strategy is extremely important in blogging.

In this post, I will tell you my Basic SEO strategy to rank blog posts.

After reading this SEO strategy you will able to rank your blog posts on Google! That’s why you should read this article till the end.

This is a complete guide for SEO, after reading this article you do not need to read other blogs about Basic SEO.

Therefore you should read this article carefully.

Let’s Take Look At The Basic SEO Strategy

SEO (Search Engine Optimization) is the practice of content optimization to rank in the organic results of search engines like Google, Bing.

By the time you reach the end of this Basic SEO Strategy guide, you will have a good understanding of why basic SEO strategy is essential and important, and you will learn how to improve SEO for Google.

Friends, one thing we all know is that any website or blog can be successful only when there is a lot of traffic on it.

Now there are many ways to bring traffic to Blog, but if we talk about bringing traffic in a free organic way, then there is nothing better than Google SEO for this.

Because Google is the world's largest search engine.

You all know that millions of people search for answers to their questions on Google, then they get the answer in the first Top 10 Google Results.

Now the question is, how people will come to your blog?

They will come when your blog posts rank on Google's top 10 results because whenever a user searches a query on Google, they see the top 10 results on Google the most and click on one of them.

That's why you need basic SEO strategy to boost your ranking.

Then What is SEO?

A search engine is a type of directory where data from millions of websites is collected.

That means those who create websites have to submit their website to Google, for which Google has created Google Search Console.

Search Engine Optimization (SEO) is arguably the low cost effective digital marketing technique, but also the most challenging.

Success in basic SEO strategy depends on understanding the most important SEO Ranking Factors that rank you best and then work hard to outperform the competitors.

It's also important to stay updated on updates made by Google - We cover major updates about blogging in our weekly news-letter.

Why SEO is important in blogging?

Because SEO gives you highly targeted traffic. When you have targeted traffic, you also earn a lot of money.

When the SEO of your blog posts are done well, then your article ranks on Google Result Page. This always brings traffic or visitors to your website.

That's why you should pay attention to basic SEO strategy.

If you want to know more about basic SEO strategy in hindi, then click here.

basic SEO strategy

SEO is done because when a website brings more rank in the search engine result page (SERP) then the website gets more traffic through the search engine.

These visitors can then potentially be converted to customers.

Unpaid traffic can originate from various types of search, including image search, video search, educational search, news search, and industry-specific search.

let's know How the Search engine works?

Search engines are like libraries for the digital age, instead of storing copies of books, it store copies of Web Pages.

When you type a query in a search engine, it looks at all the web pages in its index and tries to show you the most relevant results.

No one knows exactly how these algorithms work, but we have clues, at least from Google.

To give you the most useful information, search algorithms look at several factors, including the wording of your query, the relevance and usefulness of web pages, the expertise of sources, and your location and settings.

Talking about Google, this is the search engine we use the most - at least to search for information. Because it is the most reliable algorithm ever.

You know that all Search Engine has one goal: show the best, most relevant results to its users.

In this article, I'm talking about Google because Google is the largest search engine in the world.

If you want more Organic traffic on your blog or website, then you need to understand Google's algorithm and fulfill it.

If you want more video views, then you need to understand the YouTube algorithm.

Each Search Engine has a different Ranking Algorithm, it will be impossible to cover them all in this basic SEO strategy guide.

That's why we are talking about Google.

Fun facts-

1. Google has a 92% market share. That's why it pays to optimize your website for Google instead of Bing, DuckDuckGo, or any other web search engine.

Basic SEO strategy depends on the 7 factors given below-

  1. Crawlability
  2. Pagespeed
  3. Search Intent
  4. Backlinks
  5. Authority
  6. Content Quality
  7. Mobile-Friendliness

Any search engine in the world works in 3 steps, that is Crawling, Indexing and Ranking. 

➡ 1. Crawling

Now what Google's search engine does is that it reviews all submitted websites and starts crawling. For which they have artificial robots. 

➡ 2. Indexing

Now what these artificial robots do, index all the websites that have been Crawl and submit them to their servers.

➡ 3. Ranking

The next thing for those artificial robots is that if a user searches a query in Google's search box, then they search the web page related to those queries in those indexed websites.

Then Google show them in the Search Engine Result Page (SERP) based on the quality and authority of the website, This is called ranking.

Although Google has set 200 factors for website ranking, I will talk about the most important factors in this post.

That's why you should read this basic SEO strategy till the end!

Basic SEO strategy

Let's look at 7 Factors That Important For Google Ranking

1. Crawlability

Before Google can consider indexing your content, they first need to know whether these websites exist.

Google uses many methods to find new content on the web, but the primary method is Crawling.

To do crawling, they use a computer program called Spider.

Suppose your homepage contains a backlink from a website that is already in Google's Indexed.

The next time they Crawl that site, they will follow that link to find the homepage of your website and they will probably add it to their indexed.

The following things can stop Google's Crawler:

  1. Poor Internal Linking
  2. Nofollowed Internal Links
  3. No-indexed Pages
  4. Blocks in robots.txt

Crawling is most important factor in Basic SEO Strategy!

2. Mobile-Friendliness

You should know that 67% of Google searches come from mobile devices, and this number is increasing every year.

Given this figure, it is perhaps no surprise that in 2020, Google will announce an increase in rankings for mobile-friendly websites in its mobile search results.

In 2018 Google also moved to mobile-first indexing, meaning that they now use the mobile version of your Web Page for indexing and ranking.

About 8 out of 10 users will stop associating with content that does not display well on their mobile device.

In other words, when a desktop version of a site is loaded on mobile, most people hit the back button.

Mobile-friendliness is best things in Basic SEO Strategy!

Tell me, if your blog is not optimized for mobile and the pages of your blog are not showing well on mobile, then why would people want to read your blog on mobile?

You can test whether your website is mobile-friendly in Google's mobile-friendly testing tool.

Keep reading, you are going to get complete information in Basic SEO strategy.

Basic SEO strategy

If your website is not mobile-friendly, then hire a developer to make the website mobile-friendly.

3. PageSpeed

If the loading speed of your blog page is fast, then it will be easy for you to rank the blog on desktop and mobile.

Google wants your website's loading speed to be fast, that's why it is a big ranking factor.

To check the loading speed of your web pages, you can use Google's PageSpeed Insights tool.

Basic SEO strategy

4. Search Intent

When you do keyword research, then you should understand people's search intent.

You should know what people are searching on Google, only then you can get good and high-Intent traffic from Google.

If high-intent traffic or readers come to your blog, then you can earn more money.

Google Search Engine Results page shows the same results that users want to see.

Now the question is, how do you optimize your blog for Search Intent? Do you know, there are 4 types of Search Intent?

Here are four primary 'types' of Search Intent:

  1. Commercial Search Intent
  2. Informational Search Intent
  3. Transactional Search Intent
  4. Navigational Search Intent

The aim of Google is to provide users with the most relevant results for their query. That's why search engine matters.

If you want to rank in Google in 2020, you should have the most relevant results for the query. And first of all, it means that you have to create content that is linked to Search Intent.

Keep reading till the end, you are going to get complete information about SEO in Basic SEO strategy.

1. Informational Search Intent

Suppose Searcher is searching for information.

"Who is the President of the USA?" The answer may be a simple question like this or something that requires longer and more answers like "How does the blockchain work?"

However, not all Informational Searches are formulated as queries.

Below are examples of Informational Searches:

  1. "Who is Rohit Sharma?"
  2. "Who is Donald Trump?"
  3. "What is HTML5?"
  4. "Where is Mumbai"
  5. "Football Match Score" 

2. Transactional Search Intent

If a Searcher is looking for a purchase, it is called Transactional Search Intent. Searcher can search about products info in this type of intent.

They live in Buying Mode. Most likely, they already know what they want to buy. They are looking for a place to buy it.

Below are examples of Transactional Searches:

  1. "Buy Macbook Pro"
  2. "Price of Oneplus 8T"
  3. "Apple iPhone 12 pro max Price"
  4. "Best mobile in 30 Thousand"
  5. "Best laptop to buy"

3. Navigational Search Intent

Searcher is in search of a specific website, then it is called Navigational Search Intent. At that time they already know where and on which website they want to visit.

It's probably quick and easy for Google to type the entire URL into the address bar.

Below are examples of Navigational Searches:

  1. "Instagram Login"
  2. "Facebook Login"
  3. "SEMrush Keywords Tool"
  4. "Twitter Login"
  5. "Semrush Guide To SEO"
  6. "Thrive login"
  7. "Dream11 login"

4. Commercial Search Intent

When Searcher is in the market for a specific product or service, but the final decision has not yet been made as to which solution is right for them.

At that time they like to read content like Product Review or Comparisons of Products. At that time, they are looking for alternatives to their product, this is called Commercial Search Intent.

Below are examples of Commercial Searches:

  1. "Best Protein Powder"
  2. "Aweber Vs ConvertKit"
  3. "Ahrefs Review"
  4. "SEMrush Review"
  5. “Top Restaurant In Mumbai”
  6. "GrooveFunnel Review"
  7. "Thrive Architect Review"

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5. Backlinks Building

Backlinks are the most important factor to rank at Google's Search Engine Result Page.

In simple terms, Google interprets backlinks as votes. Generally, blogs with more backlinks rank in the top.

If you want to rank for any of the eligible keywords, then Backlinks matters.

The problem is that link building is becoming more and more challenging day by day.

There are a lot of link building strategy, but if you are new in blogging, then aim to create Comment Backlinks for Informational Content.

If you want to create backlinks then you need SEMrush SEO tool, without SEO tool you can't create backlinks.

Basic SEO strategy

If you want to know your competitor's backlinks then you need to use SEMrush Backlinks Checker. Without SEO tool, you can't build quality backlinks. 

6. Authority

In general, backlinks of high-authority websites are better and stronger than low-authority websites. Unfortunately, Google discontinued the public PageRank score in 2016.

It takes one to two years to create an authority.

If you want to increase the Domain Authority of your website then you need high-quality Backlinks.

Of course, backlinks are not the only way to increase the "authority" of a blog.

Internal linking is also matters in domain authority, which means that links from other web pages in your blog contribute to the blog authority.

7. Content Quality

Google always wants to rank the most reliable and useful results. To do this, they look for content-related expertise, authority, and trustworthiness.

To increase the quality of your content, you can do the following things:

  1. Use short sentences and paragraphs
  2. Link to useful resources where needs
  3. Avoid big walls of text
  4. Use images and/or videoes in content
  5. Try to use power words for better conversion. 

This happens because technology moves fast. No one wants to know what the best routers were in 2016. It will not be useful.

That's why you have to write fresh and updated content, as well as there should be no keyword stuffing in the content.

If your content doesn't have quality, then visitors will not come to read your content again. If you want to do affiliate marketing, then for that also you have to write Quality Content.

If you want sales to come from affiliate content, then you have to write high-converting content.

Generally, important things happen with time.

Factors such as Backlinks, Authoity, and Matching Search Intent have been important factors for many years - and there is no sign of this changing anytime soon.

If you understood Basic SEO Strategy then do share it with your friends.


Types of SEO

There are three types of SEO as following-

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

1. On-Page SEO

Now the question is, what's On-Page SEO?

On-page SEO is the practice of optimizing web pages or blog posts to rank higher and get more traffic in Google Search Engine.

When you write a blog post, then you target which keywords for that blog post and how you write that article. These few things are called on-page seo.

Optimizing your website is called On-Page SEO and includes things like site structure, content and speed optimization.

Let's know what is On-page SEO and how to do-

When you optimize every blog post according to the guidelines of Google Search Engine, the same process is called on-page SEO.

Overall, In On-page SEO you optimize the design and content of your blog in such a way that your blog post or article can rank in the top 10 results in Google Search Engine.

On-page SEO involves two things, such as content and the backend structure of your website.

The goal of on-page SEO is to improve individual web pages to get high rank in search engine results to bring qualified organic and targeted traffic to your website.

And the best thing about it is that it generates effective traffic on your website.

On-page SEO gives you control of the factors that influence rankings.

Below is a list of the most essential on-page SEO factors:

1. Title tags

Title tags tells to the visitors and Google's Search Engine that a given web page is providing information about a topic and establish the title tag relevancy.

Title tags contribute greatly to your ranking on SERPs. A title tag is an HTML element that specifies the title of your website's page.

Title Tag is one of the most important on-page factors for SEO.

1. Use only one Title Tag per page, place the title tag within the <head> tag

2. Place the top-performing keywords in Descending order

4. Title should not exceed 70 words (Including spaces).

Basic SEO strategy

Source- Moz.com

Title tags are the first impression of your article. This is similar to what a viewer sees on your website.

Add important keywords at the beginning of the title and try to write a unique title.

2. Heading / Header

Heading is used to pay more attention to the topic you will discuss. These are basically used to highlight a particular topic.

Whatever the H2 title of your post will be, use your keywords in it, and in addition you will have to put the keywords in the first paragraph of the post and also in the last paragraph.

Basic SEO strategy for heading SEO

Don't try to use keywords forcefully, you have to use keywords in a natural way.

3. Quality Content

Creating a very effective content and adding 'out-of-the-box ideas' to improve your article is definitely going to help audience to learn about your topic.

That's why you should have to create quality content for your audience. Because quality content gives you authority to explain your topic.

If you write quality content, you can get good ranking in Google. Linking an article will benefit you along with the external post.

If you want to success in online business then you should have powerful content.

Do research before writing a blog post, keep in mind that you have to write a blog post only after doing research so that the visitors gets complete information in a single article.

Be sure to read Google's guidelines before copying any post, avoid writing duplicate content. Even backlinks can bring a lot of traffic to your website.

Therefore, it is necessary to create a content that includes your keywords, but, do not use keywords much.

basic SEO strategy

Keep in mind, you also have to use images in the article, and add alt text to images. Try to use more images in the article. Linking is a must, at least 3-10 images can be added.

Also, compress the size of the image and use it and rename the image and put the main keyword there as well and while uploading the post, use the keyword in Alt Text. Use image in jpg format.

4. Research

Before creating your content, try to write an outline of what you want to express. 

Then classify them in a real way and elaborate them. Observe that, How other websites write content!

  1. Right usage of keywords is also important. Don’t try to stuff more keywords until you want to use shortcuts like Black Hat SEO for making your webpage rank.
  2. Research a lot about stats that justify whatever you are writing on.

5. Meta Description

Meta Description is an HTML Tag.

This is where Google's Crawler gets its eye and they try to find out which topic has been written about and you get a lot of help in ranking because these three things show on Google's Result page.

Following are three things-

  1. Blog post title
  2. URL of blog post
  3. Meta Description of blog post

Meta description looks like as follows,

Meta-Description basic SEO strategy

It should optimized with Target Keywords and the Meta Description should be at least 155 words.

6. Try To Use LSI Keywords

LSI (Latent Semantic Indexing) keywords are related terms that help Google Search Engine understand what the content is on the website.

A lot of SEO specialists advice to use LSI keywords in blog posts. LSI Keywords are words and phrases related to your main Keyword.

They provide additional context for your content and they help Google Search Engine to understand which topic your blog post or Web Page is about.

In other words, LSI keywords help search algorithms to match content with queries of people.

These keywords are used to improve SEO Traffic and can also be used to achieve higher visibility and higher-rank on Google results page.

Try to use LSI Keywords in your Meta Description.

Write blog posts keeping keywords density in mind, keywords density should be at least 3%.


2. Off-Page SEO 

Off-page SEO includes link building, social media and local SEO are all these things.

In other words, Off-page SEO is the way to generate traffic to your site and make your business look like a real deal.

In Off-Page SEO you do all the work that you do outside your website for optimization of your Reach.

Off-page SEO is a umbrella term for everything done outside of your website. This includes everything from backlinks to social media marketing.

Off-page SEO is an integral part of your basic SEO strategy, in which you have to make your blog authority strong in Google and it depends on whether you have high quality backlinks or not.

Backlinks are extreme important in Off-Page SEO

Off-Page SEO contains 7 factors-

  1. Backlinks
  2. Guest Blogging
  3. Brand Mentions
  4. Press Releases
  5. Forum Posting
  6. Social Media Marketing
  7. Google my business optimization
  8. Local SEO (GMB, Citations, Reviews)

Advantages of Off-Page SEO

  • Higher search rankings
  • Increased webpage traffic
  • More brand exposure

Disadvantages of Off-Page SEO

  • Takes time to build proper relationships
  • Less control over these optimization tactics

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2. Technical SEO 

The meaning of Technical SEO is clear from the name itself that in this you keep in mind the Technical Aspects of the blog and optimize them.

In Technical SEO, you have to work on some technical things of the website.

Technical SEO refers to website and Server Optimization which helps Google Search Engine Spiders (Google's Crawler) to crawl and index your site more effectively (To Improve Organic Ranking).

Technical SEO is the process of ensuring that a website meets some of the targets of improved Organic Ranking to meet the technical requirements of modern Search Engine.

Important Factors of Technical sEO contains Crawling, Indexing, Rendering and Website Architecture.

following are the things that you can do to improve Technical SEO-

1. Make sure your website is mobile-friendly

A 'responsive' website design is automatically adjusted so that it can be navigated and read easily on any device.

Google is clear about the fact that responsive website is considered a very important ranking factor by its algorithm.

And, Google has announced to go with the 'Mobile First' approach to indexing content, so mobile-friendly websites have now become more important than ever.

Make sure your website is fully responsive on all devices.

2. Choose best hosting to load your website fast

Google Search engine prefers websites that load quickly, the loading speed of blog considered an important ranking factor.

If a user clicks on the URL of your blog post on Google, then within how much time your website is opened,

This is something Google keeps in mind nowadays and it is one of the big factor that can rank your blog in Google Search Engine Result Page.

So you always have to keep the loading time of your blog fast or fast, that means your website should be open within 3 to 4 seconds.

Therefore I recommend GreenGeeks Hosting to speed up the loading time of your website.

Click Here To Get GreenGeeks Hosting

GreenGeeks Fast Hosting for basic SEO strategy

There are many ways to speed up your site:

  1. Use fast hosting
  2. Use a fast DNS
  3. Minimise 'HTTP requests'
  4. Use one CSS stylesheet
  5. Use Compress Images in JPG format
  6. Compress your webpage
  7. Minify your site’s code

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3. Use SSL Certificate

Secure Sockets Layer - SSL - is a security technology that creates an encrypted link between a web server and a browser.

You can easily view the site using SSL: Website URL starts with 'Https: //' instead of 'Http: //'.

In 2014 Google announced that they wanted to see HTTPS everywhere.

The SSL certificate converts Http Version to Https Secure Version.

SSL is now required for any website, SSL certificate helps in Google ranking, which is why SSL is required for every website.

4. Fix Duplicate Content 

Make sure to read Google's guidelines before copying any post, avoid writing duplicate content.

Therefore, it is necessary to create a content that includes your keywords, but don't use keywords much.

You can fix Duplicate Content by:

  1. Try to use the canonical link element to let search engines know where the ‘main’ version of your content within your blog.

5. Create An XML Sitemap

An XML Sitemap is a file that helps Search Engine to understand website, it can be Crawl or not- you can think of it as a 'Search Roadmap', this file can tell Google Search Engine that your Where is each web page of the blog.

It contains useful information about each page of your website, such as-

  • When a page was last modified
  • What priority it has on your site
  • How often it has been updated.

6. Enable AMP (Accelerated Mobile Pages)

AMP versions of your web pages load very quickly on mobile devices.

Because they load so fast, AMP versions of Web pages are more likely to be read and shared by your visitors.

7. Add structured data markup to your website

Structured Data Markup is code that you add to your website to help Google Search Engine better understand the content of the website.

This data can help you index your site more effectively and provide more Relevant results.

Additionally, structured data enhances search results through the addition of rich snippets.

8. Register your site with Google Search Console and Bing Webmaster Tools.

This is the most important task after starting a blog.

Google Search Console and Bing Webmaster Tool are free tools from Google and Microsoft that allow you to present your website in Search Engine for indexing.

Without doing this work, you can't rank any website even you can't able to earn money.

When you're ready to launch your website, you should submit your XML Sitemap to both Google Search Console and Other Webmaster Tools,

So that they can crawl your new website and start ranking website on the Search Engine Results Page.

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There Are Two Techniques In Basic SEO Strategy

  1. White-Hat SEO
  2. Black-Hat SEO

1. White-Hat SEO

In white-hat SEO, you have to do SEO by following Google's guidelines, in this technique all the work related to SEO is legal.

Click Here To Read Google Search Engine Guidelines. 

White-Hat SEO takes a long-term approach.

1. Black-Hat SEO

When you dodge Google's Guidelines to get ranking, it is called Black Hat SEO. If you are caught doing Black Hat SEO, Google penalize your website.

improve seo with SEMrush basic SEO strategy

This can ruin your website completely, as well as it is risk.

If you know Black Hat SEO well, then you can do Black-Hat SEO.

  1. It focuses on "quick wins"
  2. It depends on the manipulative strategy
  3. This violates the Search Engine Guidelines
  4. Avoid trying black-hat SEO.

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Conclusion

Congratulations, now you learned basic SEO strategy!

But remember before implementing this strategy, you should have to target less competitive keywords.

Basic SEO strategy works well on less competitive keywords only.

You all know, SEO is important to rank on Google. For basic SEO strategy optimization you need SEO plugin.

Rank Math is the new SEO plugin which now become a favorite for every blogger.

Many bloggers suggest you go with Yoast, but I don’t recommend that because they don’t have a lot of features like this.

If you have any suggestion or question regarding this article, then you must tell me by commenting.

I hope you have got something valuable information in this blog post.

I recommend you to purchase GreenGeeks Hosting for your blogging journey.

If you understood Basic SEO Strategy then do share it with your friends.

If you like our blog post, then do share it.

We will keep progressing as a blog, Meanwhile Sharing Is Caring!

Please do share it on social media platforms, or with your friends and relatives.

Every single share counts for us! I appreciate your effort.

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